Shray Talks!

So, do you think to be part of an exhibition is all glitz and glam? think again! This is not just a beautiful display and the right Instagram moment. Behind the curtain, it is a rollercaster of hard work, shocks, and “Oh my gosh, what I did myself?” Idea. Being part of an exhibition is an intensive, eye -opening and educational accident course. This is more than installing a stall and expecting people to buy something. Why it is worth keeping exhibitions in the game Get out your brand name Exhibitions give a brand a chance to shine in online ways. It is only seen — it is not about feeling. People stop, browse, and interact in this way that scrolling a post can never repeat. Once, in a small local exhibition, a visitor agreed to search for the texture and ask questions for about fifteen minutes. He later referred to remembering the months of the stall due to that personal conversation. This is the magic of visibility: physical appearance creates confidence and recognition that stick...

When I decided to start my clothing brand, I thought the hardest parts would be creating unique fashion designs, figuring out where to make everything with the right sustainable clothing manufacturers, and trying to get some attention on Instagram with fashion marketing strategies. I soon learned that dealing with customers was the biggest surprise when running a clothing brand. Seriously, it feels like every day I’m interacting with a completely new group of people who shop online for affordable fashion clothing. Each one has their own personality, their own ways of thinking, and their own reasons for buying clothes whether it’s for trendy sarees, streetwear fashion, or casual wear outfits. Some people are funny and easy to work with, while others really try my patience. You know, some even teach me things about business, customer psychology in fashion retail, and ecommerce sales strategies that I never could have learned from reading a book or taking a class.  Even though I’m sti...