Shray Talks!

Okay, so you know that feeling when you've been working non-stop for like, forever – maybe 14 hours straight – but your brain just won't quit? You're brushing your teeth, and suddenly you're planning out some huge project. You're trying to eat dinner, but ideas just keep flooding in. You haven't even finished what you're currently doing, but you're already thinking, Alright, what's the next thing? It's not just regular restlessness, and it is more than just not being able to concentrate. It's like you're actually addicted to getting stuff done, to moving forward. You just want to keep building. This is the classic founder mindset in action —a non-stop engine wired for startup growth , creative execution , and relentless momentum . And here's the thing: that's awesome. Seriously. That's just how some people are built. Some people get a kick out of making things happen , pushing boundaries in business , and always looking for ...

Content creation for startups ? It's not just another thing on your startup checklist.  It's seriously the beating heart of digital marketing and everything you do. It's how people get to know your brand, what you stand for, how you tell your startup story , and how visible you are on social media platforms . And yeah, it's how you get organic reach , brand awareness , and sales in the end . But let's also be real about something else: making consistent content for your business is hard work. It's often misunderstood and truly underestimated when you're trying to build a brand from scratch and grow your online presence . As someone who started my brand, I never thought I'd spend so much time editing short-form video content , trying out different caption strategies , playing around with Instagram and TikTok hashtags , or even waking up super early to get those behind-the-scenes marketing shots . But, that's the reality of it. Welcome to the not-...

When I decided to jump into the startup world , I felt like I had a solid understanding of what to expect. But I was wrong! Seriously wrong. I’m the kind of person who likes things to be just right. Whenever I used to start any work, I planned almost every detail. My calendar was scheduled with color-coded events, and I'd break down huge ideas into detailed plans. I like to have visibility regarding the outcome before starting. With my background in Psychology and HR, I enjoy strategy and thinking ahead. I was always the person who made the checklists, the game plans, and the vision boards and had a clear idea of my next steps. But, startup life? It laughed at my plans. Then it mixed everything up. Seriously, no matter how much you plan, nothing prepares you for the insane ups and downs of a startup founder’s journey . It's not just a phase, or a rough week. It's just how things are when you're starting a business from scratch . Things are always changing in early-stag...

Okay, so, I learned this the tough way, and trust me, it wasn't fun: trying to make everyone happy with your product is a startup founder's recipe for disaster . And it's not like a slow, graceful decline. It's more like death by a million paper cuts . Each one represents a small question or suggestion that slowly eats away at what you've created. You end up with things like, "could we maybe add this other thing?", or "what if we changed it so it also did this other job?", or even worse, "a few people just didn't get it, what if we started over?" This is the kind of feature creep in product development that no one warns you about—until it's too late. It starts innocently enough. You have a clear idea, a vision for your product. You're excited, passionate, and ready to bring it to life. Then, the feedback starts rolling in. Person A thinks it would be great if you can design with more color options. Person B suggests a tota...

Alright, let's talk about what it's really like to start a startup in India . It's basically like leaping into a crazy storm. Think about trying to put together an airplane while you're already flying through the air, blindfolded, and using instructions that are half-burnt. And to make things even more fun, people on the ground are yelling advice at you, which usually isn't very good. But here's the crazy part that nobody tells you up front: it's not just the lack of info that can mess you up; sometimes, you can have too much info that causes you to sink — and that's a hidden startup killer most entrepreneurs don’t talk about. Think of it this way: if you give an engine too much gas, it floods. The startup ecosystem is full of advice from growth experts, brand strategists, productivity coaches, and stories about startup founders who wake up super early, use viral growth hacks, and build unicorns by following morning routines. The internet is stuffed wi...